It all began in August 2024, when Carl and Alison were enjoying cereal at a local restaurant. In that simple, joyful moment, a big idea was born — a food truck dedicated entirely to cereal. After conversations with friends, family, and fellow food truck owners, it became clear that Omaha was ready for something new, fun, and delicious.

Carl and Alison Vaughan are the heart and soul behind Sat A.M. Cereal. With years of experience in customer service and retail, Carl was ready for his next chapter — and Alison was right there by his side. Together, they turned a breakfast moment into a full-blown business dream.